HELLY HANSEN’S NEW LINE BRINGS APRES SKI STYLE TO THE SIDEWALK

Monday December 14, 2015

YOUR CHIC WINTER LOOKBOOK: I STYLED FIVE GREAT LOOKS FOR SKI, APRES AND EVERYDAY

chic ski outfit in Helly Hansen at Beaver Creek, Co
photos by Peter Buckingham

The year is 1995.  I'm on a packed school bus, giddy about my first "ski trip" to a local Wisconsin "mountain" (yes, I just said Wisconsin mountain.)  Flash forward to icy conditions, losing a ski off the ski lift, a third degree-like rope burn from the rope tow culminating in an epic crash on the bunny hill through a class of beginners.  Poles down.  Never to be picked up until last year when a friend convinced me to take lessons with her.  

True to form, I was most excited not about finally being able to join friends on all the winter trips I had passed up along the years, but to put together an suitcase of looks.  I pictured the sleek and sexy ski icons of the 70's...form fitting pants, lots of fur and if I'm really going for it, maybe a one-piece ski suit.  What I found was quite a surprise. Look for chic ski gear you'll find out a few things quickly.  One, there are a lot of very functional, technical pieces that are cut for sport not for style (read: seas of baggy pants and dull colors.)  On the other hand, there are brands that pride themselves on a high fashion look but the performance aspect is missing.  

So when Helly Hansen asked me to preview and style their new EQ Red line, they first sent me images of some of the new pieces and I finally saw something that married thoughtful design, technical features with a unique sense of style.  I met them in Beaver Creek, Co at the Beaver Creek Resort (Helly Hansen actually exclusively outfits over 15,000 mountain professionals at Vail Resorts six world-class mountain resorts) to slope test and style their new line in five amazing looks that like the modern woman- do it all: ski, apres and everyday.  

 

 

 

SLOPE TESTED:

I lived in this look après ski. ADDING A vest over this pair INSTANTLY TAKES IT TO A STYLED LOOK OFF THE MOUNTAIN.  While some wool can be itchy, this INCREDIBLY SOFT Merino fabric FEELS AS AMAZING AS IT LOOKS.

 

SHOP THE LOOK:

HELLY HANSEN MERINO GRAPHIC TOP $100, HELLY HANSEN GRAPHIC PANT $95, RAY BAN AVIATORS $199, ADRIENNE LANDAU FUR VEST

 

SLOPE TESTED:

a standout printed legging WORN UNDER SKI PANTS FUNCTIONS AS A BASE LAYER AND MAKES A CHIC TRANSITION TO COCKTAILS AT THE END OF THE RUN. 
 

IN THE KNOW: 

wide waistbands in pant design = extremely flattering fit

 

SHOP THE LOOK

Helly Hansen VTR PRINTED 7/8 CAPRI, HELLY HANSEN W VICTORIOUS GREY JACKET $750

 

 

SLOPE TESTED: 

Love the inside chest pocket that fits a phone for SKI LIFT snaps.
 

IN THE KNOW:

THIS JACKET IS LIKE SKIING IN A DUVET.  THE LIGHTWEIGHT DOWN MAKES IT LIGHT AS A FEATHER AND INCREDIBLY WARM.  PICK UP THE GRAPHIC BLACK IN THE FLORAL OF THE JACKET BY STYLING WITH A SOLID BLACK LEGGING POST SKI. 

 

SHOP THE LOOK:

HELLY HANSEN SARAH JACKET $550, FOX FUR EARMUFFS $82, POLARIZED GUCCI SUNGLASSES $425, bonded leggings $172

 

SLOPE TESTED:

The LIFT LINE WAS A LINE UP OF COMPLIMENTS ON MY RUN IN THIS JACKET.  Paired with the tight fitting VINTAGE-INSPIRED WHITE SKI pants, I FELT LIKE THE CHICEST GIRL ON THE MOUNTAIN.  it WAS definitely one of the best LOOKS on the slopes BUT I WOULD ALSO WEAR THIS JACKET ON THE STREETS OF NYC TOO!

 

IN THE KNOW: 

This is the PorSche of ski jackets...Sleek IN design but excels in performance too.  (+ The inside lining features a cool design by Swedish graphic designer, Louvisa Burfitt ) 

 

SHOP THE LOOK:

HELLY HANSEN EMBLA METALLIC JACKET $700, HELLY HANSEN ALPINE GLOVES, HELLY HANSEN W PASSION PANTS, SURRELL FOX FUR HAT $275, NARS LIPSTICK IN GRETA $32

 

 


SLOPE TESTED:

THE VIBRANT COLOR OF THIS JACKET LOOKS AMAZING WITH OTHER BRIGHTS.  PACK IT FOR WINTER TRAVEL OR TAKE IT FOR A RUN AT HOME.


IN THE KNOW: 

It’s so lightweight you can LITERALLY put THIS WINDBREAKER in your pocket (it ALSO has a self storing packet) so it's perfect to bring if you’re like me and get hot and cold easily.

 

SHOP THE LOOK: 

HELLY HANSEN VTR AIR JACKET IN PINK GLOW $100, MONGOLIAN LAMB BOOT WARMERS $149 (PAIR), BCBG LEGGINGS $138, GO PRO HERO $130

 

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ALL PHOTOS: PETER BUCKINGHAM